Why Outsource?


This is a frequently asked question and one that is ripe for answering as we edge towards the start of a new calendar year. It’s a time when many businesses reflect on the past 12 months before looking forward with renewed ambition in the key areas of growth and development.

To state the obvious, a growing business relies on attracting new customers. With a multitude of approaches and a lively debate as to which is the most successful, I want to zero in on the advantages of outsourcing lead generation.

One of the key benefits to outsourcing is that it leaves management to focus on the core business. Many entrepreneurs and business people are excellent innovators and are dynamite in the boardroom but when it comes to sales they have neither the time nor the inclination to step up. 

A lead generation campaign requires a considerable investment of time and attention in a variety of areas; there’s recruitment, data organisation, reporting and training to name but a few. So it can make sense to hand the task over to people who specialise in the field while the management concentrate on how best to accommodate and develop the newly acquired business.

Another benefit that’s particularly relevant in the current climate is that outsourcing provides a low-cost solution. Economies of scale allow a specialist lead generation company to employ, equip, train and manage at a far lower cost than running an in-house campaign. 

While outsourcing can minimise costs it will also guarantee a higher rate of growth. Remember, these organisations specialise in lead generation. They have experience and track record in the industry and will be able to target a public with a polished pitch and a high conversion rate. 

If you’re considering outsourcing your lead generation and starting 2014 with a bang then get in touch with IF Outsourcing for experienced advice. 

What does the future hold for offshore call centres?


Since the late 90s, driven by evolving markets and a need to reduce costs, there has been a fast-moving trend of companies outsourcing aspects of their operations to offshore call centres. These call centres have gravitated towards India and the Philippines, two emerging economies that provide sound infrastructure and favourable setup conditions.

So, how are these two countries faring as international call-centre hubs? And while we’re at it, what are the future prospects for call centres at home and abroad?

The current offshore market in both India and the Philippines is dominated by a combination of locally owned centres as well as call centres that operate under overseas investment and expat management. 

The locally-owned call centres struggle with a reputation for poor service quality. They have also faced significant criticism for the calibre of their locally-recruited middle management rendering them, in the eyes of many overseas companies, unfit for purpose.

The partnership between local call centres and overseas investors produces a more balanced structure that adapts better to the demands and expectations placed upon them. These partnerships tend to promote a management structure that includes an expat influence, thereby improving communication and cooperation between the call centre and its overseas clients. 

To put this into context; if an Australian company wants to outsource its lead generation to an offshore call centre, they are more inclined to opt for a call centre that offers the benefits of having an Australiana management team on the ground.

Over the next few years, as margins at home are squeezed and companies look to cut costs, the expectation is that more and more companies will start outsourcing to offshore call centres. Areas being outsourced could include anything from sales and lead generation to inbound customer support.

IF Outsourcing provides Australia’s leading offshore call centre solution by offering a high quality, cost-effective service overseen by an Australian management team on the ground. All clients are also provided with a Melbourne-based account manager. 


Convenience stores queue up to get an ATM installed


Getting an ATM installed is becoming a popular way for convenience store owners to generate an additional revenue stream and boost their bottom line.

In the current financial climate, convenience store owners are becoming increasingly aware of the importance in diversifying and identifying extra ways to increase earnings.

Installing an ATM is an easy and effective way to not only enhance the existing business but to also create an additional income channel. 

Andrew Branson is the director of the Melbourne-based ATM supplier, IF ATM. One of the areas the company specialises in is the provision of ATMs to the convenience and retail store sectors. 

“By getting an ATM installed, store owners are not only generating extra income but they are also strengthening their core business” Andrew said.

“Having an ATM installed will increase footfall, increase in-store spending and reduce EFTPOS costs. When you add to this the fact that, through IF ATM, it’s free to get the machine installed it really is an attractive prospect for any convenience store owner.”

The additional revenue stream for the store comes from earning a commission off every transaction that goes through the ATM. 

There are different installation options available for those stores wishing to take up the opportunity of getting a machine and they vary depending on individual circumstances and requirements. 

“Taking into account all the benefits that are brought in by having an ATM installed and the fact they come at no cost to the business, it’s no wonder that so many convenience store owners are signing up” concluded Andrew.

New approach to secure online and mobile digital payments


eftpos are in the process of trialling a new, low-cost solution that will improve the way Australians are able to make payments online.

This trial holds particular significance as it will enable Australians to use eftpos services online and via smartphones for the first time through a secure digital payments platform.

The major upshot to such a development is that it means consumers would be able to make payments without their card details being sent to the merchant, thereby negating the risk of sensitive information being intercepted and used to commit fraud.

eftpos Managing Director, Mr. Bruce Mansfield, believes that the development will not only be more secure but that it can be implemented on a reasonable budget.

“The trial ‘eftpos digital payments’ solution is designed to be a secure, real-time and low-cost solution for the industry because it leverages existing payments infrastructure and other assets such as merchant terminals,” Mr Mansfield said.

One of the key partners working with eftpos to trial the new solution is the Commonwealth Bank, one of Australia’s market leaders in competitive merchant facilities.
Commonwealth Bank’s Executive General Manager Cards, Payments, Analytics and Retail Strategy, Mr Angus Sullivan, said: “The Commonwealth Bank is excited to be part of eftpos’ innovation journey, as we focus on offering our retail customers and merchants the latest technology and innovation. This solution is a highly secure way to pay in-store or online and will revolutionise the POS shopping experience.”  

IF EFTPOS is looking forward to hearing further news on the progress of this ground-breaking payments solution and will be sure to keep our site visitors abreast of further developments.

eftpos - Giveback campaign


It’s that time of year as Australia’s shopping centres and High Streets welcome the Christmas rush and shoppers look to give their debit cards a good festive workout.

To capitalise on the moment and in a bid to make a positive difference, eftpos has just launched its 2013 Giveback campaign which aims to raise a massive $2 million over the next couple of months. This will be achieved by shoppers opting to pay via their cheque or savings accounts as they stand at the checkout, brandishing their debit cards. The more transactions processed, the more money raised.

The 2013 eftpos Giveback campaign will donate to Diabetes Australia and Cancer Council. The campaign is being supported by a series of advertisements as well as being promoted on social media. 

eftpos CEO, Bruce Mansfield, has come out in full support of the two selected charities, both of which are sensitive causes for many Australians.

“Skin Cancer and diabetes are two of the biggest threats to the health of this nation and these initiatives will have a long-lasting impact on the lives of Australians across all age groups,” said Mr. Mansfield. “They both had very strong support in our social media poll, where almost 70,000 Australians voted for their favourate causes. 

“In the lead up to Christmas we are asking Australia’s shoppers to get behind the eftpos Giveback campaign by simply pressing CHQ and SAV at the checkout and getting involved on social media. It’s an easy way to get on the ‘nice list’ this Christmas.” 

IF EFTPOS would like to put on record that we fully support the 2013 eftpos Giveback campaign and encourage all shoppers to get out their debit cards and (sensibly!) spend, spend, spend!!